Starting up your own clothing line? Here's why you need to trademark it

If you’re starting up your own clothing line, you’ll have put hours and hours into designing, creating and branding your products. And as any experienced designer will tell you, it’s imperative to consider trademarking your products. From a legal perspective, this is what makes your brand a brand — and also what keeps it safe from copycats. Particularly today, in the age of fast fashion, many independent fashion brands find their designs copied by big players in the fast fashion industry. It is important to protect yourself and your intellectual property. 

Navigating this process may seem tough, but we’re here to help. Let’s explore how trademarking can help boost your clothing line and offer protection as well as how to register a trademark of your own.

Key Takeaways

• Protect your brand identity from counterfeiters and fast fashion copycats. Registering a trademark ensures that your logos, brand names, and unique designs are legally recognized as your intellectual property, allowing you to take action against infringements.
• Distinguish your products in a crowded marketplace. A trademark acts as a guarantee of quality for your customers, helping them identify your specific clothing line through words, logos, or even unique colours like a signature brand blue.
• Gain long-term peace of mind with a ten-year registration. Once your trademark is successfully registered with the UK Intellectual Property Office (UKIPO), it remains in place for a decade, providing a solid foundation for your brand to grow.
• Budget for application costs and processing times. As of April 2026, a standard UK trademark application for one product class costs £205 when filed online, with each additional class costing £60. The examination process is typically completed within two to three weeks, though the full registration process including the mandatory opposition window usually takes between four and six months in total.
• Consider international protection for global sales. If you plan to sell garments overseas, you can use the Madrid System to apply for trademark protection across multiple countries via a single application through the UKIPO or WIPO.
• Verify your design against existing databases before applying. To avoid rejection, you must ensure your trademark is not too similar to current registrations by searching the UKIPO Trade Mark Database or WIPO’s Global Brand Database.
• Adhere to strict rules regarding content and imagery. Your application will be rejected if it uses offensive language, misleading terms like homemade for mass-produced items, or symbols that resemble official state flags and hallmarks.

What is trademarking?

In short, a trademark is a sign that distinguishes one company’s product or service from another. We can easily tell one brand’s t-shirt apart from another — even if the garments themselves are quite similar — because the former will have a different logo or design to the other. This logo will typically be trademarked, and gives customers a guarantee of receiving the quality they expect from their preferred manufacturer.

You’ll also likely have seen the registered trademark symbol placed alongside trademarks on countless occasions (e.g. Companies Made Simple®).

That being said, trademarks can be applied to any of the following:

• Words
• Sounds
• Logos
• Colours
• Any combination of the above

As a fashion line creator, you’ll likely be most interested in trademarking brand names, collection names, logos maybe even a colour – think Tiffany Blue. Let’s take a closer look at how your clothing line can benefit from trademarking.

How does a clothing brand benefit from trademarking?

The key motivation for registering a trademark is to reduce the risk of counterfeiters ripping off your designs. If you become aware that someone is doing this, having the trademark in place gives you protection and will enable you to pursue legal action.

What’s more, with a trademark, you’ll also be able to put the ® symbol next to your brand, which tells others not to use it. It also makes it possible for you to sell or license the brand to another party.

Even if you don’t end up having to settle any legal disputes with counterfeiters, trademarking is probably worth the effort for your peace of mind alone. Once you’ve registered a trademark, it’ll be set in stone for the next ten years.

The only real downsides to trademarking are the time and costs involved. Applications can take around four months to process, but can be faster — and potentially far longer if someone raises an objection. The costs of registering a trademark can also become off-puttingly high for smaller businesses.

How to register a trademark

If you’ve already weighed up the pros and cons of registering a trademark and decided to go ahead and protect your brand, here’s the info you need to know about the trademark application:

Disclaimer: the following information is correct to the time of writing (May, 2026) before making an application refer to the UKIPO website for any updates to the prices and process.

Each nation manages trademarking through its own International Property Office (in the UK, ours is called The Intellectual Property Office of the United Kingdom — or UKIPO for short).

You can complete the trademark registration, renew or manage a UK trademark via their website. Registering a trademark for one product class costs £205, and then an added £60 for every additional class you wish to apply the trademark to — where product classes refer to the types of product to which trademarks can be applied. In terms of fashion products, these range from ankle boots and ascots to waistcoats and wetsuits.   

Every national International Property Office comes under the umbrella of the World Intellectual Property Organisation (WIPO), a United Nations agency founded in 1967 “to promote the protection of intellectual property throughout the world”.

The only nations not currently signed up to WIPO are the Federated States of Micronesia, Nauru, Palau, the Solomon Islands, South Sudan and Palestine.

There are two options for registering an international trademark with WIPO:

1. Apply via WIPO’s Madrid System: with this option, businesses can file a single application and pay one set of fees to apply for protection in the 132 countries covered by the System.
2. Apply via UKIPO: this option also uses the Madrid System, and the same WIPO fees will apply. You’ll also have to pay a £40 admin fee to UKIPO.

International trademark fees start from 653 Swiss francs (that’s equivalent to about £575 at the time of writing), so we’d only advise going down this route if you plan on selling plenty of garments overseas. However, it is important you check with WIPO for a more accurate price, as conversation rates could cause the figure to change,

Rules and regulations to bear in mind

It’s important to remember that you won’t necessarily be successful in registering a trademark simply because you’ve submitted your application — there are also various rules and regulations you’ll need to fulfil. Some of the key criteria for clothing lines include:

• Don’t use offensive words or imagery.
• Don’t mislead customers (e.g. by including the word ‘homemade’ in a fast fashion brand name.
• Don’t use images resembling existing state symbols like flags and hallmarks.

For obvious reasons, it’s also crucial that your trademark is not too similar to any existing ones. You can find out whether this is the case by completing a trademark search with the UKIPO Trade Mark Database (if you’re trademarking in the UK ) or if you’re registering an international trademark, by using WIPO’s Global Brand Database.

Enforcing your trademark

Ultimate, responsibility for enforcing a trademark — including identifying infringements and reporting them via a local trading standards service — rests with the trademark owner. Major fashion companies often employ specialist intellectual property solicitors to manage their infringement cases, so it’s important to be careful.

Is your clothing line set up and ready to go?

Trademarking is just one part of the process fashion entrepreneurs must go through to set up as a legitimate business. From the registration process for a limited company to getting your accounting in order, we can help with the whole process. 

Register your company now.

FAQs

What are the main benefits of trademarking my clothing brand?

A trademark protects your clothing line by giving you the legal right to take action against anyone who uses your brand name or logo without permission. It acts as a deterrent to counterfeiters and fast-fashion copycats who might try to profit from your original designs. Additionally, once a trademark is registered, you can use the registered trademark symbol, which builds trust with customers and enhances your brand’s professional reputation.

How much does it cost to register a trademark for clothing in the UK?

The standard cost for a UK trademark application is 205 GBP when filed online for a single class of goods. If you wish to protect your brand across additional classes, such as jewellery or leather goods in addition to clothing, there is an extra fee of 60 GPB per class. These costs cover the examination and registration process but do not include any legal fees if you choose to hire a solicitor to manage the application for you.

How long does the trademark registration process take?

In the UK, it typically takes around four months to register a trademark if there are no complications or objections. Once you submit your application to the Intellectual Property Office, it undergoes an examination period to ensure it meets all legal requirements. If it passes, the trademark is published in the trade marks journal for two months to allow others to oppose it before the final certificate is issued.

Can I trademark a specific design or just my brand logo?

You can trademark logos, brand names, and even specific slogans or sounds that distinguish your products. While you can also trademark certain unique colours or patterns, most clothing designers focus on protecting their primary brand assets to prevent others from selling garments under a similar name. Specific artistic designs on clothing are often better protected by design rights or copyright rather than a trademark.

How do I check if my clothing brand name is already trademarked?

Before submitting your application, you must search the UK Intellectual Property Office online database to see if a similar name or logo is already registered. You should look for existing trademarks in Class 25, which is the specific category for clothing, footwear, and headgear. Using a name that is too similar to an existing brand can lead to your application being rejected and may even result in legal threats for trademark infringement.

Does a UK trademark protect my clothing line in other countries?

A UK trademark only provides legal protection within the United Kingdom. If you plan to manufacture or sell your clothing internationally, you should consider applying for protection in those specific regions. You can do this through individual national applications or by using the Madrid System, which allows you to file one international application to cover multiple territories worldwide, including the US, EU, and China.

What is the difference between the TM symbol and the R symbol?

The TM symbol can be used by anyone to indicate that they consider a name or logo to be their trademark, even if it is not officially registered. The R symbol in a circle can only be used legally once your trademark has been officially registered with a national intellectual property office. Using the registered symbol without a valid registration is a criminal offence in the UK and can lead to fines.