Mimica - How Solveiga Pakštaitė is Redefining the Future of Food
This case study follows the journey of Mimica founder Solveiga Pakštaitė, whose simple but powerful idea, a tactile freshness label aka "Bump", has grown into a solution reshaping how we think about food safety and waste. From a student prototype to a UK manufacturing site producing at scale, her story shows how curiosity, empathy and science can drive meaningful change across an entire industry.